Sony's new social networking community has now gone live, it's called Playstation Home.
PlayStation Home is a new social networking site, it's free to use for Playstation 3 owners and it allows them to create an avatar, create your own apartments, join other players in online games, chat and soon the ability to stream music and video.
The release of their virtual clubhouse comes after news that Sony has announced that they are planning on several thousand job cuts. However, their new social networking community could help them bring in some extra needed cash. Ideas have been floating around in their heads that they can soon start to offer different apartments to buy, new cloths and start selling advertising on the various billboards and screens around the site.
One big reason why the PlayStation Home has been released now is to try and sway some of the potential customers over the Christmas period. Sony is attempting to compete with Microsoft's latest Xbox Live revamp where Xbox 360 owners could create their own avatars and play new social games like 1VS100.
However, will their new social networking clubhouse be enough to sway the buyers? I don't think it will work. Simply because the Playstation now has Playstation Home, I don't think it would be enough to sway the minds of buyers, considering the Playstation us still pricey compared to the Xbox.
By looking around a bit, you can find an Xbox 360 with 4 games and 2 controllers for £130, with the Playstation 3, you only get 3 games for a massive £270.
Although the whole idea of the PlayStation Home is good, and it's great for current PS3 owners who want to interact with their games more, I doubt it will encourage more buyers, unless they reduce the price of the console. So, a good try by Sony, but I don't think it will have much effect on their sales figures.
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